Carol Roth is a business strategist, deal maker and author of the New York Times, Wall Street Journal and USA Today bestselling book, The Entrepreneur Equation. Carol is a frequent radio, television and print media contributor on the topics of business and entrepreneurship, having appeared on Fox News, MSNBC, Fox Business, WGN TV Chicago and more. Additionally, Carol’s Unsolicited Business Advice blog at CarolRoth.com was recently named as one of the Top 10 small business blogs online.
If you are here, you obviously have an interest in QR codes. However, as is the case with any new tool, there are effective and ineffective ways to use QR codes in your business. You can use them to provide information, discounts or special offers. Or you can use it as a tool to help your customers.
For example, for the Philadelphia Phillies, using QR codes was a way to solve two problems with one small square. The team wanted to move away from its traditional “schedule cups” – on which the season’s schedule accounted for more than half of the cup’s available space – and wanted to provide more memorable cups that showcased the team’s formidable stable of talent.
The cup proved a tremendous success, selling more than 155,000 units. Acme Paper & Supply says that they expect that the use of QR codes will be expanded, such as through adding highlight videos and promotional items.
Maryland-based Acme Paper & Supply Company provided the Philadelphia Phillies with a QR code on its 32-ounce souvenir cups that sent users to the team’s schedule on its website. From the Phillies’ perspective, the code solved two problems with one small square. By driving traffic to the team’s website, the QR code eliminated the need for a schedule cup and allowed the team to instead display action photos of Cole Hamels, Ryan Howard, Roy Halladay and other Philadelphia players.
So, you can see that Acme Paper & Supply Company integrated the QR code in a Business-to-Business endeavor, while the Phillies baseball team used the code to engage its fans (a Business-to-Consumer model). Moreover, regardless of who your customer is, remember to have a strong benefit tied to your efforts.
Finally, remember that while there are almost no limits to how you can use QR codes, it’s the results that count. Like in other areas of technology, many businesses are better at creating them than monitoring them. If you are going to take the time to create them and use them creatively, make sure to monitor their efficacy as well.