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SMS Marketing With QR Codes

Posted: November 25th, 2011 | Author: | Filed under: QR Codes Use Cases, SMS Marketing With QR Codes | 1 Comment »

A QR code can be easily created containing your phone number and your pre-written text message so that when scanned it opens up the SMS client on the phone of the person scanning it, and then pre-populates the “To” number field and the “Message” field with the information you placed into the QR code.

With your message and your phone number already on-screen, all the person scanning the QR code has to do is press “Send” for it to come back to you as a regular SMS message, together with the senders phone number. Nothing for them to type in, just a “Send” button to press!

For the savvy SMS marketer the engagement possibilities for this type of QR code are huge:

  • Sales – On advertising material promoting the new model and containing the message “I’d like to test drive the new 2011 Camaro” that comes back to salesman’s phone.
  • User Support – On the printed instructions for a product with the caption “Need help? Scan this and we’ll ring you back”. The QR code would contain a message like “I need help with product XYZ” and would be pre-coded with the cell number for your customer support team.
  • On-Request Product Upgrades – Where a paid option is available for a free service this sort of QR code could be included when the free service is delivered with a call to action “Upgrade Now” which would follow through to a call-back to the customer by the sales team.
  • Opt-In SMS Registration – A QR code containing the message “Yes, send me SMS product updates”. Since the phone number of the sender is included in the return message, they can then be easily included in the SMS customer database for the approved delivery of future messages/promotions by SMS.

Here’s the process for creating a QR code containing a pre-formatted SMS message.

  1. Go to the  QR Stuff  website and select “SMS Message” as the Data Type in column 1
  2. In column 2 (Content) enter your phone number and the message you would like to receive (eg; “I’d like to test drive the new 2011 Camaro”)
  3. Click on the “Download Image” link under the preview image to download your finished QR code.

You now have a QR code with a pre-formatted SMS message in it that’s ready to be sent back to you from the phone of the person who scans it, and by them sending you the SMS message, you also now have their phone number for a call back. Easy!

One Comment on “SMS Marketing With QR Codes”

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