Many businesses are investing in QR codes and don’t really know what they should prepare to make sure the engagement rates and conversion numbers are high. You should avoid doing the same because it will probably end in wasted time, effort, and money. We know that guaranteeing successful QR code campaigns can be a challenge. There are many decisions that you need to make. To help you, here are some tips to help ensure your QR code campaign is a success.
QR Code Campaign Tip #1: Be sure that QR codes are the best choice for your campaignWhile QR code campaigns can be an incredibly effective way to get people engaged with your brand, they aren't always the right choice. Before you start designing and printing your QR code, be sure that they are the best choice for your marketing campaign. Ask yourself: Is my target audience going to be able to scan this? Not everyone has a smartphone or knows how to use one. Sure, we millennials may not have a problem using the latest technology, but older audiences might need some guidance. Keep in mind that you cannot force people to interact with your brand. Also, if you're targeting a worldwide audience, keep in mind that phones vary from country to country, and so do data plans. Is my target market willing to interact with this? Some people are turned off by QR codes or too lazy to scan them. You should do research on your target audience before implementing QR codes into your marketing campaign. The last thing you want is for your customers not to be interested in what you have to offer.
QR Code Campaign Tip #2: Keep it simpleMake sure you keep your QR code simple. It may seem obvious, but there are a few things you should do to make sure your QR code is simple. First of all, keep your call to action short and sweet. The shorter the better, so long as you get your point across. The next thing to consider is the size of the QR code itself. Make sure it is large enough that people can easily scan it from their smartphones. If it's too small, people won't be able to easily scan it, which leads us to our next tip…
QR Code Campaign Tip #3: Place in a highly visible locationAgain, this may seem like common sense, but many companies place their QR codes in obscure locations that make it hard for people to find them. Make sure you place your QR codes in high-traffic areas where lots of people can see them and have easy access to scanning them with their mobile devices. For example, if you have a brick-and-mortar store, put one on each table or on the wall near the checkout line!
QR Code Campaign Tip #4: Provide valueThe first and most important step is to make sure your campaign delivers value. If your QR code simply takes users to a website, there’s no incentive for them to scan it. They can enter the URL into their browser themselves, and it will take less time. To encourage users to scan your code, offer something in return for their time and effort. This might include a discount, a chance to win a prize or even simple entertainment. Anything that makes the user feel like they have received something worth getting from scanning your code will help improve the success of your campaign.
QR Code Campaign Tip #5: Monitor QR codesThe only way you can truly determine the success of your campaign is by monitoring your use rates and overall performance. This step is essential because it allows you to make any necessary adjustments to your QR code campaign, improve the customer experience, and easily track your return on investment. Whether you’re using a QR code generator with tracking or another method of monitoring, here are some useful metrics to measure:
- Number of scans
- Number of visits to landing page
- Conversion rate
- Use rate (how many customers scan compared to those who see the code)
- Cost per scan (for print ads)
Creating QR Codes at QR StuffQR Stuff has an online QR generator. It offers features, like custom colors, images in the center of the code, analytics, and more. Also, creating QR or Quick Response codes here is easy. For this example, we will link the QR code to your landing page:
- Go to https://www.qrstuff.com/?type=websiteurl and have the “Website URL” data type pre-selected from the Data Type section.
- In the content section, paste the URL of the landing page containing your social media pages – in the required field.
- Click the “Download QR Code” button and your event QR code is ready for use.